A web site not responding is going to mean lost customers and visitors. There is always another web site or online store, next in a search engine waiting to take your customers and visitors, so if your web site is not available for current and potential customers, they could be lost forever to the competition.
For the small cost of a Website Availability account, you can have peace of mind that your web site is functioning when your not around to check. No one can expect you or your webmasters to be around 24/7 viewing your web site, and that is where Website Availability comes in and acts like a virtual visitor when you can't.
No web site is going to have a perfect uptime so when things do go wrong, Website Availability can make sure the best people know about it - you. There is nothing worse than coming to work in the morning to find messages from customers saying your web site hasn't been available throughout the night or weekend.
Even if your web hosting company have there own monitoring feature these tend not to inform you about problems, so for the cost of a Website Availability account you can also be in the know. Just because you can't directly fix the problem, having an alert sent to your email address so you were aware of the problem and can talk to people at your hosting company to make sure they have acted as you would expect.
Website Availability is a must have tool for anyone that manages their own servers or networks, we currently act as an additional checking service for several major banks, telecom and hosting companies as well as several small online retailers.
Anyone that makes money from a website be it directly or indirectly needs this service. It can often explain the mystery of no sales recorded out side of office hours.